Ignite Marketing can conduct extensive market research to suit all sizes of business. Find out what your customers think, discover a new market or test your service offering. Whatever your research requirements, we can fulfil them. Good information is crucial to running a successful business.

Once given a research brief, we will prepare a Market Research Proposal that outlines how we will go about meeting your business objectives, which research methods we will employ and how we will present you the results. A budget also accompanies this Proposal. Once this is agreed we begin the research itself, eventually presenting you with our findings & recommendations.

As well as desk research, we can conduct street questionnaires, in-depth interviews or run focus groups and will recommend which research techniques to utilise depending on the requirements of the brief.

Mystery Shopper
We also provide a 'Mystery Shopper' and 'E-Mystery Shopper' research survey in which we analyse the effectiveness and quality of your service offering. Our Mystery Shoppers can visit your business, shop or restaurant unbeknown to your staff and test that they are carrying out their duties in accordance with your company brand & image. We can also test your sales processes and brand handshakes. We will then prepare a report advising you on how you can improve the service that you offer your customers. Similarly, we can test your website for usability and simplicity, ensuring that it encourages sales and supports your marketing & branding. We will attempt to buy, and see how smoothly the process runs. If you don't see many 'repeat customers', this type of research can help explain why!