Successful brands always have a visual signature or logo attached to them that is highly stimulating for the consumer and prompts recognition. They also play a part in simplifying the problems of differentiating your business from your competitors.

The logo possesses personality traits that allow customers to form a relationship with the brand. It should illustrate what the company's values are and should be instantly recognisable.

A good logo should stand out from the crowd and ideally contain a symbol or emblem that can come to be recognised as the brand without it being necessary to always use the words.

Brand Names
Ignite Marketing can also devise brand names. Our process involves a number of brainstorming sessions with our creative team. Our aim is to develop catchy, powerful and memorable brand names that can form the basis of a strong brand identity.

For example, we created the brand name Homeworks in response to our clients wish to move away from the traditional sounding names commonly used by property developers. The company's strategy to target a more media aware and urban market segment was the perfect opportunity to utilise a modern brand name.