We began working with Sleepwell Hotels in 2004 to
provide this new hotel group with a Strategic Marketing Plan helping
to develop the brand, differentiators, target groups, growth strategies
and promotional campaign.
We are currently helping Sleepwell develop its
visual brand, through brand guidelines, in keeping with the strategic
plan and are implementing an online marketing campaign to meet the objective
of 40% of sales to be booked through the website.
Together with our architect
partners, we developed a new lounge bar & restaurant concept
for one of the Isle of Man hotels. Amber bar & restaurant launched
in December 2005.