France Telecom R&D UK selected Ignite Marketing to conduct market research and then develop a marketing strategy for a new type of mobile phone operating system.

This considerable project conducted over several months began with street questionnaires throughout the UK, followed by Focus Groups, each containing specific user demographics. Together with considerable industry secondary research the results of this research was enveloped into a cohesive strategic marketing plan, fully supporting the business case for this products development. The work was completed with a detailed economic analysis to test the financial credibility of the product.

France Telecom were delighted with the work conducted by Ignite Marketing and we dedicated all of our talent and resources to ensure delivery expectations were exceeded every step of the way.