Town Centre Restaurants are one of the UK’s leading restaurant groups holding three distinct brands, Café Giardino, Auberge and Azzuro.

Café Giardino is a branded chain of 50 cafes located in shopping centres throughout the UK. Owned by Town Centre Restaurants, the directors were introduced to Ignite Marketing by our architect partners Lifeforms Design who were already working on refurbishing sites. To further capitalise on the benefits of interior refurb, the directors decided to rebrand the chain and to focus graphic design and marketing on the natural, healthy product attributes.

Once the new branding had been developed, we applied it to new menu display boards, loyalty systems and promotional posters to considerably improve the image and personality of the café chain.

Town Centre Restaurants were so impressed by the results of the rebranding and feedback from both staff and customers they asked Ignite Marketing to look at the branding for their other restaurant concepts, Auberge and Azzurro. We were then asked to develop corporate branding and a website for Town Centre Restaurants.

Click here to launch the Town Centre Restaurants website.